Facebook, Instagram, Twitter and YouTube have all gained notoriety over the last fourteen years because of the appeal of connection. As a society, we want to feel connected to the world in which we live and social media gives us just that. It has transformed from being only a “college experiment” to an international phenomenon.
Technology is racing to try and keep up with social media, yet we as a church are dragging our feet. Many churches try to buck the trend of being technologically challenged, using Facebook Live, YouTube Live Stream and other types of streaming. However, this has only been within the last six to seven years. Our brethren, for one reason or another, have always been leery of using innovative methods to get the Word out to a lost and dying world. “Don’t fix what is not broken,” is just one statement that has been used in regards to innovative ways to reach the lost.
Christ would say, “Go therefore and teach all nations” (Matt. 28:19), but are we truly going into the entire world? There is a notion that we need to only focus on our local communities and maybe the surrounding communities; whether it is in the church right now remains to be seen. Is that what the Great Commission actually says? Did Christ say, “Go therefore into the local community and only the local community?” Christ did not say that then and he is not saying that now. The Great Commission is still as valid today as it was in the first century. Christ does not change and His Word does not change, but our delivery of the message should change to help reach more people.
Every generation has had an advantage over the previous generation with regards to evangelism. Those who lived after the advent of the car and airplane had a bigger advantage than their fathers and mothers. Those of us in the twenty-first century have a major advantage over our parents’ generation. With the advent of the Internet, we can instantaneously let people know about God’s word.
The Hebrews writer would state, “For the word is living and active and sharper than any two-edged sword” (Heb. 4:12). The word for “active” here is ἐνεργὴς (energés). This word carries the idea of being full of energy or being effective. As Christians, we must understand that this is a directive to us as well! We must be full of energy for the Lord and the cause of Christ. An energized church will be effective in spreading the gospel to the entire world. Social media is the best conduit for evangelizing a perpetually moving world.
Just as with any good thing, there are negatives that can be recognized. We must be careful with the rhetoric that we use on social media. The previous statement can be taken by some to mean that we should not speak out against false teaching, but that is the furthest thing from the truth. We must, as with anything we say from any forum, speak the truth in love and power. Paul would write, “For I am not ashamed of the Gospel of Christ, for it is the power of God unto salvation for everyone who believes, to the Jew first and also the Greek” (Rom. 1:16). He would also state in his letter to the church at Ephesus in Ephesians 4:15-16, “…but, speaking the truth in love, may grow up in all things into Him who is the head—Christ—from whom the whole body, joined and knit together by what every joint supplies, according to the effective working by which every part does its share, causes growth of the body for the edifying of itself in love” (Eph. 4:15-16). In these passages, Paul makes it clear to not be ashamed of the Gospel and to speak about that power in love.
The problem the church faces is one of playing catch up to the growing trend of social media evangelism. Most churches are realizing that to be able to spread the gospel to a wider audience they must accept that social media is a resource. Some might say, “Well, we do not have the resources or funds to pay for a camera to be installed at the church,” or, “We do not have internet at the church.” These are excuses and not solutions. In the age of smart phones, there most likely is a person who has one at the church. There are apps that will allow you record your sermon and download that same sermon onto your computer in mp4 format. You can then post that recording on your personal Facebook page. I was once told, “It doesn’t matter what technology you have because you can make anything work in your favor.” Another idea that can be implemented is using the built in camera on your laptop. Understandably, the video most likely will not be high definition quality, but you will be able to put the lessons on the Internet. This can be a temporary fix for a long-term goal.
The previous ideas are easily implemented and can further the evangelism and personal work of the church. Many times we are scared of the unknown to the point that we lose sight of the end goal, which is bringing souls to Christ. Acts 8:4 states, “Therefore those who were scattered went everywhere preaching the word.” We see that, although the Christians were scattered, they were preaching everywhere. They were not ashamed of the Gospel and they were not afraid. We must, with all of the tools at our disposal in the twenty-first century, be willing to do everything we can to bring souls to Christ. In Acts 2:46-47, Luke states, “So continuing daily with one accord in the temple, and breaking bread from house to house, they ate their food with gladness and simplicity of heart, praising God and having favor with all the people. And the Lord added to the church daily those who were being saved.” When we continue in one accord and the people outside the church see that, then we will have favor with everyone and God will give the increase. Paul would state, “I planted, Apollos watered, but God gave the increase. So then neither he who plants is anything, nor he who waters, but God who gives the increase. Now he who plants and he who waters are one, and each one will receive his own reward according to his own labor” (1 Cor. 3:6-8).
I recognize that when reading these passages we do not read of social media or the Internet. However, we do read of what we must do as Christians to spread the gospel of Christ. As long as we do not go against Scripture when we spread the Gospel, then we must use any tool at our disposal. Gospel Broadcasting Network based out of South Haven, MS, has taken up the mantle to show churches that it does not have to be as hard as we make it to spread the gospel through various media mediums. After having spoken with Mark Teske, who is one of the men involved with GBN, he says, “If a church has website they can go to the Gospel Broadcasting Network website and copy the embed code of the live stream, then create a page on their website to embed the code. Once embedded on the page and it is made live, then you will have a 24 hour broadcast people can watch from the comfort of their own homes on their computers or other devices.” This simple addition can be wonderful tool to let people see the truth of the Word of God taught in its’ simplicity and power.
My belief is that churches should embrace the use of technology to spread the borders of the kingdom. We have the means and the access, but we must first step out of our comfort zone. Our mission as Christians is to bring souls to Christ each day and to show them the way of true salvation through the Word of God. Some people have never heard the Word preached and are afraid to come to a church service for fear they will be mocked by those in attendance. The avenue of social media is a great way to give those people a chance to hear the Gospel and to become acclimated to the way worship is done. As long as we make sure they understand that they are always welcomed in the services and that they will not be judged for what they have done, then we will see our attendance grow spiritually and numerically.
Social media preaching, when used effectively, is great source and tool to use to bring people to knowledge of the truth that would never have had the opportunity previously in their lives. We must work diligently to spread the gospel of Jesus Christ because souls are in jeopardy. May we strive to bring souls to Christ each day of our lives till the day we are called home to be with our Father!
Will is a fourth-generation gospel preacher who is married to Sarah. He preaches at the Osceola Church of Christ in Osceola, AR.